Master

This research-oriented seminar explores ethical dilemmas in organizational life through international collaboration and qualitative fieldwork. In cooperation with the University of the Aegean (Chios), students will investigate how organizations — both for-profit and non-profit — navigate tensions around ethics, responsibility, and sustainability. Working in international, interdisciplinary teams, participants will design and conduct qualitative research projects, supported by methods training, intensive group work, and reflection sessions at both universities. A fixed part of the seminar is a joint research week in Greece (18–20 November), for which travel expenses are funded through ERUA. The seminar concludes with a final conference at Viadrina, where students present and defend their findings, connecting empirical insights to theory and broader ethical debates.

Qualification objective: The participants will learn about decision making problems with multiple objectives, and application of multi-objective decision analysis and optimization techniques to solve decision problems with multiple objectives. The course will provide the participants an understanding of the purpose of studying decision analysis techniques with a structured methodology to approach decision problems and represent real-world problems using models that can be analysed to gain insight.   Requirements for participation: Simultaneous or previous participation in the track modules "Operations Research" or "Management Science", good knowledge and deep interest in quantitative methods, mathematical modelling and optimization, and decision analysis.   Course dates: 2nd block.

Seminar Marketing "(Gen)AI in Marketing" - WiSe 2025/2026 - 6671 ContentThis seminar introduces students to the transformative role of (Gen)AI in marketing. Participants will explore how (Gen)AI reshapes marketing practices across research, strategy, and action (i.e., marketing mix), by automating task, enhancing human capabilities and, at times, replacing them. Students will critically engage with the promises and perils of (Gen)AI in marketing across the different stakeholders of the marketing ecosystem. The seminar also equips students with academic research skills by guiding them through the process of conceptualizing, writing, and presenting a research proposal. Application Procedure and Prerequisites The seminar deals with topics related to (Gen)AI in marketing. If you are interested in participating in the seminar, please fill in the application form (provided on the website) and upload it on Moodle (LS Marketing (Brunk & Eisend) (Bewerbungsverfahren)by October 17, 1 pm. Please add a record of your grades (“Notenausdruck” for Bachelor and Master) as one file. We accept records in German or English. If you have a different grading system at your home university, please make sure to convert your grades to the German grading system. Only complete applications that arrive in due time will be considered. The seminar can be successfully passed only once. To qualify for participation in the seminar, you must have successfully passed a marketing introduction class. The number of students that can participate in this seminar is limited. If the number of applicants exceeds the spaces available, students will be selected based on their grades in previous marketing classes. After the application deadline, applicants will be contacted and given further information on how the course will proceed.