Bachelor

This course focuses on productive strategies for academic writing and research in Business and Economics. You will use the central features of academic writing in your own texts and explore the uses and advantages of, for example, academic style or textual elements of academic writing in Business and Economics. You will work with research strategies in practical assignments aimed to allow you to engage with research contexts and questions in your discipline. Your own developoment as an academic writer and researcher will be central to our approach in the class. As a unique feature of this class, your assignment writing will be supported by two in-class writing consultants. As your fellow students, they share your perspective on studying and have been specifically trained by the Viadrina Writing Centre to support your writing process and to provide peer feedback. Registration key CLASS: AcademicWritingSummer25  

Since the turn of the century, several accounting scandals (e.g., Enron), business scandals (e.g., Volkswagen), financial fraud offences (e.g., Bernard Madoff), and banking scandals (e.g., FX market manipulation) have caused severe consequences for companies, business sectors, and societies at large. All of this led to a distrust of the general public in private and public institutions around the world, and initiatives that foster ethical decision making in business gained support. Business ethics is the study of appropriate business policies and practices regarding potentially controversial subjects, including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities. The law often guides business ethics, but at other times, business ethics provide a basic guideline that businesses can choose to follow to gain public approval. In this seminar, students will learn about the basic principles of business ethics and sustainability management, but also about the implications of business ethics for different stakeholders of the firm. To successfully complete the course, students are required to deliver a presentation (30 minutes) during the semester and also prepare an essay. The seminar is open to a maximum of 40 students on a first come, first served basis! If we have already reached the maximum amount of students on Moodle, you can email us at Sohn@europa-uni.de AND Kolodziej@europa-uni.de to express your interest for the seminar, and we can add you to the waiting list. 

Prof. Dr. Georg Stadtmann Short description:  The course description can be found on ViaCampus.     To register, you have to send an E-Mail to Zirkelbach@europa-uni.de until April 11, 2025. Afterwards, you will be registered automatically by our chair in the Moodle system. You cannot enroll for this course via the Moodle system by yourself! 

This interdisciplinary seminar examines the interplay between democracy, business, and society in the face of political and social crises. Students will explore democracy, media literacy, political rhetoric, populism, and societal challenges such as climate change and social justice. The course features interactive teaching formats and guest lectures from various disciplines.  Please note that enrollment in the Moodle course does not guarantee participation in the seminar. In order to participate/apply for the seminar, you must attend the introductory event on 10.04.2025 (GD HS2  at 10 am).  

This seminar is only open to students who have attended the associated basic course ‘Democracy in Crisis? Business, Politics, and Society’ (WIW-S6113 I 6 ECTS) in the summer semester of 2025. For further information, please consult the information on the corresponding seminar on ViaCampus or Moodle. 

Given the tendency of brands to differentiate themselves not by the physical characteristics of the product or service, but by the meanings that they have for those who buy and use them, those who make marketing decisions must have theoreticaland practical elements to address the study of the consumer, in such a way that they can formulate strategies aimed at reinforcing, modifying or eliminating individual behaviors related to the process of selecting, acquiring, using and disposing ofproducts and services. services.Considering the dynamics of market behavior, this course seeks to analyze the personal factors inherent to Latin American consumers that influence theconsumption process, such as thoughts, feelings, motivations and perceptions, as well as the actions derived from them and that determine their behavior ascustomers of products and services.The course analyzes the theories that support and explain consumer behavior, the reasons for their decisions, as well as the importance of the topic for those who mustmake decisions aimed at captivating and delighting that consumer with their value propositions. Likewise, knowledge of consumer behavior will be linked to a strategicproposal aligned with the company's marketing plan.

See course description on moodle webpage