The seminar will cover topics on marketing communications, computer-mediated communication, human-computer-interactions, in particular gender and diversity in online communications e.g. gender effects of chatbots in marketing communications, communicative role of emoticons and emojis in computer-mediated conversations, positivity effect in marketing communications, online versus offline brand communities, fake news in online communication etc.
The number of students that can participate in the seminar is limited.
In case more students apply for the seminar, students will be chosen on the basis of their prior performance in marketing and management courses.
- Teacher: Karpinska-Krakowiak Malgorzata